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Air is a 2023 American biographical sports drama film directed by Ben Affleck and written by Alex Convery. The film is based on true events about the origin of Air Jordan, a basketball shoeline, of which a Nike employee seeks to strike a business deal with rookie player Michael Jordan. It stars Matt Damon, Ben Affleck, Jason Bateman, Marlon Wayans, Chris Messina, Chris Tucker and Viola Davis.
The project was announced in April 2022 with Affleck set to direct, as well as star and produce alongside Damon with their newly-formed production company Artists Equity. Principal photography took place between June and July 2022 with Affleck reuniting with his frequent collaborators: cinematographer Robert Richardson and editor William Goldenberg. While Michael Jordan was not involved with the production, he did meet with Affleck, offering several suggestions, including the casting of Davis as his mother. Originally set to premiere on the streaming service Amazon Prime Video, distributor Amazon Studios opted to release the film theatrically first after positive test screenings, making it the first Amazon title since Late Night (2019) to be released in theaters without also premiering on Prime Video.
Air had its premiere at South by Southwest on March 18, 2023 and was theatrically released in the United States on April 5. The film received positive reviews from critics, particularly for Affleck's direction, Convery's screenplay and the performances of the cast, and has grossed $80 million worldwide.
Plot[edit]
In 1984, Oregon-based Nike, Inc. is on the verge of shuttering their basketball shoe division due to low sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task Nike's basketball talent scout Sonny Vaccaro to come up with a new spokesperson for Nike basketball shoes.
While considering the basketball players chosen in the 1984 NBA draft, Nike's executives think third pick Michael Jordan is off limits, being both a fan of Adidas and too expensive for the basketball division's meager budget. But once he watches Jordan's highlights in conjuction with an Arthur Ashe commercial for his Head rackets, Vaccaro becomes convinced that Nike should pursue who he considers a generational talent, with both brand and athlete building off each other.
Following dinner with his friend George Raveling, who coached Jordan in the Olympic tournament, and asking for his support in courting the star, Vaccaro travels to Wilmington, North Carolina, where he convinces Michael's mother Deloris that Nike would give Jordan all the attention that he would not get from his preferred brands Adidas and Converse.
After receiving a negative phone call from Jordan's agent David Falk regarding contacting his client's family, Vaccaro learns that the Jordans have scheduled a meeting at Nike's Beaverton, Oregon headquarters the following Monday. Vaccaro and Strasser start preparing their pitch while requesting shoe designer Peter Moore to prepare a prototype, which Moore names "Air Jordan" after Nike's Air Sole technology. In the meantime, Knight accepts to assign the basketball division's entire $250,000 budget to hire Jordan.
After the meeting with Jordan and his parents is successful, Vaccaro learns that Adidas matched the offer while adding a Mercedes Benz 380SL, and he thinks the deal will not go through. However, Vaccaro receives a call from Deloris, who states that Michael will sign with Nike on the condition he earns a percentage of every Air Jordan sold.
Even though Vaccaro thinks the company's higher-ups would not accept this bonus, Knight is told he deems it necessary to ensure the endorsement. An epilogue reveals the Air Jordan exceeded Knight's expectations of $3 million in sales, earning $162 million in one year and becoming a steady source of income for Jordan.
Cast[edit]
- Matt Damon as Sonny Vaccaro
- Ben Affleck as Phil Knight
- Jason Bateman as Rob Strasser
- Marlon Wayans as George Raveling
- Chris Messina as David Falk
- Chris Tucker as Howard White
- Viola Davis as Deloris Jordan
- Matthew Maher as Peter Moore
- Julius Tennon as James R. Jordan Sr.
- Tom Papa as Stu Inman
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